Toronto, Ontario — LBC, a Filipino-founded corporation has re-branded the company to keep up with the times, reflecting its aspiration to be the preferred movement company for goods and money in the Philippines and across the world.
In the greater Toronto area, the new identity was launched on Saturday, February 8, 2014 in Concord, Ontario before the media and members representing some Filipino Canadian community organizations.
LBC Executives, Patricia Garcia – Regional Brand Head for North America, and Rafael ‘Raffy’ Policarpio, Head for Canada (Cargo and Money Remittance) , explained the new logo of the company.
Garcia said that the new logo reflects the three key values that are fundamental to LBC customers and are important building blocks to the company’s brand promise. She enumerated them as “our 3 Cs – Certainty, Clarity and Convenience.”
Reading through a message from LBC President, Dino Araneta, the LBC Regional Brand Head for North America, said LBC is re-aligning its offering, operations and culture to the three Cs with the purpose of bringing to life the company’s promise and delivering it to customers. She stressed that in support of the three Cs, the people in the company will likewise behave in a warm and helpful manner, making customers feel how much they, in the company, like moving customers’ goods and money.